Mustafa Abusalah Blog

A question came to my mind today when I saw a new message on Facebook indicating that to keep Facebook free, customized ads based on members interests will be shown on our profiles or dashboard. Today as well I saw a suggested list of people that I might know on LinkedIn. One of them is a friend of mine that we have never exchanged an email or even connected on social media. This friend has 0 friends on his friends list so there is no common people between us. Same question came to my mind again. How the social media and search engines are able to make this semantic networks! Google Search uses our search history to show results that might be of our interests, it also use the same information to show related ads. Google is a free search that we use and they make money out of the ads. It is a mutual benefit, we search for free and they make money from ads we see based on our search keywords. Same scenario in Social Media, so Facebook and LinkedIn, and other Social N...

A blog post on inside google desktop blog which was the last one I guess quoted the below: "As of September 14, Google Desktop will no longer be available for download, and existing installations will not be updated to include new features or fixes. Thanks again to all of our users. It’s been a fun journey." The question is why? Some people might argue that the vast move towards mobiles and smart devices and the wide usage of Android operating system among many of the devices reduced the necessity of desktop search. Other people might say that Google was not making money out of Google Desktop that's why a decision was made to stop supporting the application! a vast number of people used Google Desktop to easily locate their files. Microsoft search engine embedded in windows failed to satisfy users. Microsoft search is slow inaccurate does not index emails etc. Recently Microsoft learnt from Google and started enhancing the search engine, still Google se...

Google Adsense is a web tool that allows publishers in the Google Network of content sites to automatically serve text, image, video, and rich media adverts that are targeted to site content and audience. These adverts are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis.  Google servers advertisers using google adwords platform, while adsense is the publishers platform. Google Adsense is the top Ad Publishers platform over the web ranking number one in web advertising industry. Adsense offers contextual advertisements that covers web sites, blogs, games, videos, mobile browsing etc. What made Google Adsense no. 1 is the reliability, stability, variety of services and large number of publishers including google it self. Also google has a fair platform that detects invalid clicks so google successfully protects its advertisers and also offers its best publishers top CPC. Two reasons are behin...